How New Internet Media and CaaS Solutions address the creative industry’s 2025 challenges
The CISAC 2025 Annual Report outlines the global creative landscape's unprecedented challenges. From AI-driven revenue threats to…
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Verify on BlockchainThe CISAC 2025 Annual Report outlines the global creative landscape's unprecedented challenges. From AI-driven revenue threats to fraudulent work registrations, the creative industry requires innovative solutions that protect artists while embracing technological advancements. New Internet Media (NIM) white-label solutions and Copyrighted-as-a-Service (CaaS) platforms offer compelling answers to these pressing issues.
AI-driven revenue loss:
Protecting creator income
CISAC’s 2025 report projects alarming revenue losses by 2028 if proper AI regulation fails to materialize: 24% in music and 21% in the audiovisual sectors. This represents billions in potential lost income for creators worldwide.
NIM counters this existential threat through sophisticated “DigitalDNA” analysis that detects AI-generated content derived from copyrighted works, ensuring automated licensing and compensation. Meanwhile, CaaS deploys specialized AI agents like the “Content Detective” that continuously monitor digital platforms to identify unauthorized usage through advanced audio fingerprinting technology.
These systems can detect direct infringements and unauthorized remixes, covers, and even AI-generated content that improperly incorporates original works. With comprehensive scanning across 240+ digital services, these technologies identify unclaimed royalties and detect discrepancies by comparing usage data with payment records.
Eliminating fraudulent registrations:
Securing creator rights
The CISAC report highlights AI-generated fraud as a growing threat to legitimate creators. This problem undermines trust in the entire royalty system and diverts income away from rightful owners.
NIM’s secure registration systems and CaaS’s Know-Your-Customer (KYC) protocols prevent false claims by validating creator identities and work authenticity. These tools align perfectly with CISAC’s anti-fraud task force goals by ensuring only legitimate works enter royalty systems.
The blockchain-verified timestamps CaaS provides immutable proof of creation dates, while automatic metadata extraction ensures comprehensive protection. This transparent chain of creation and ownership makes fraudulent claims significantly more difficult to perpetrate.
Modernizing legacy systems:
From CIS-Net to next-generation infrastructure
CISAC’s CIS-Net 2.0 initiative aims to replace outdated infrastructure with centralized, AI-ready systems. This massive undertaking acknowledges that yesterday’s tools cannot manage tomorrow’s creative ecosystem.
White-label services offer scalable real-time data exchange, licensing, and distribution platforms, dramatically reducing manual errors. CaaS further revolutionizes rights management by providing a comprehensive automation layer that eliminates traditional administrative burdens.
The potential integration with over 150 CMOs worldwide creates a unified ecosystem for rights management, eliminating the fragmented approach that traditionally forces creators to manage relationships with multiple collection societies independently. Smart contracts automate permit issuance and distribution instead of requiring manual tracking of licenses and negotiation of terms.
Strengthening licensing frameworks:
Transparency and fairness
CISAC advocates for transparent AI licensing frameworks that ensure creators receive fair compensation for their work. The current system’s complexity often leaves creators undercompensated or completely unpaid.
NIM’s real-time royalty tracking and CaaS’s integration with global CMOs ensure creators are paid fairly across platforms. White-label solutions enable customizable, global licensing portals that align with CISAC’s push for standardized cue sheets and publisher collaborations.
CaaS transforms rights management into a transparent financial asset by converting static IP into programmable, monetizable infrastructure. Territory-specific optimization capitalizes on regions where work performs best. At the same time, micro-license automation captures smaller usages that collectively represent significant revenue.
Ensuring compliance and transparency in a changing regulatory landscape
With new regulations emerging globally, such as Malaysia’s social media licensing requirements, creators and platforms need robust compliance tools more than ever.
CaaS implements military-grade security measures to protect intellectual property, including end-to-end encryption, zero-knowledge proof technology, and biometric verification options. Its compliance automation ensures adherence to evolving international copyright regulations, and its systems are regularly audited by independent cybersecurity experts.
NIM’s usage monitoring capabilities and white-label reporting dashboards provide auditable trails that meet CISAC’s transparency demands. These tools help platforms adapt quickly to regulatory changes while maintaining uninterrupted service to creators.
The path forward:
Embracing technology while protecting human creativity
As CISAC President Björn Ulvaeus noted in the 2025 report, “Bring on the AI revolution — and one that stays true to creators’ rights”. This sentiment perfectly captures the balanced approach offered by NIM and CaaS solutions.
By automating rights management, enhancing security, and enabling global licensing, these technologies empower collection societies to focus on advocacy rather than bureaucracy. They transform what was once a fragmented, opaque system into a transparent, efficient ecosystem that works for creators of all sizes.
The future of creative rights management lies not in resisting technological change but in harnessing it to build more equitable systems. As the CISAC 2025 report clarifies, the challenges are significant, but with NIM and CaaS solutions, the creative industry has powerful tools to meet them head-on.
The question is no longer whether technology will transform creative rights management but how we ensure that transformation prioritizes the humans whose creativity drives the entire system. NIM white label solutions and CaaS offer a compelling answer: by putting powerful technology in the service of human creators.