Marketing
In today's market, most viral moments are badly monetized. A track can explode on TikTok, flood feeds for two weeks, and then disappear, leaving creators and rights investors with little more than screenshots and a modest bump in streams. The attention is real, the money is not.
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𝐒𝐜𝐡𝐫𝐨̈𝐝𝐢𝐧𝐠𝐞𝐫'𝐬 𝐅𝐫𝐚𝐮𝐝: 𝐖𝐡𝐞𝐧 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐞𝐲 𝐛𝐨𝐮𝐠𝐡𝐭 𝐪𝐮𝐚𝐧𝐭𝐮𝐦 𝐮𝐧𝐜𝐞𝐫𝐭𝐚𝐢𝐧𝐭𝐲 𝐬𝐨𝐥𝐝 𝐚𝐬 𝐜𝐞𝐫𝐭𝐚𝐢𝐧𝐭𝐲... Billboard's found that "Suno Creates an Entire Spotify Catalog’s Worth of Music Every Two Weeks, Says Investor Pitch Deck for $250M Fundraise."
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Publishing royalties take 6-18 months to payout. The $45.5 billion music copyright market has $16.8 billion trapped in working capital cycles, costing $1.68 billion annually at standard financing rates. Blockchain settlement eliminates this entirely, capturing 32% points of margin expansion.
CopyrightChains
Tokenizing intellectual property is a powerful innovation. Turning music royalties, book rights, and photographic licenses into tradable, yield-bearing assets unlocks immense value for creators and investors.
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Dual-arbitrage enforcement and asset-based yield. Why copyright investments should be shifting from licensing-only to staking-enabled models.
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Deezer released data today quantifying what many suspected: AI-generated music has evolved from marginal experiment to industrial-scale phenomenon. The platform now receives over 50,000 fully synthetic tracks daily, representing 34 percent of all uploads, a threefold increase since January 2025.
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Udio and Suno raised hundreds of millions to fight labels over unlicensed training data. Meanwhile, the NIM ecosystem and Authenta Invest generate systematic returns by solving the actual problem: billions in trapped royalties and legitimate data access for AI systems.
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The November 2025 AI correction demonstrates precisely why smart money positions in infrastructure rather than speculation. While Nasdaq technology stocks erased $500 billion in a single day, copyright tokenization infrastructure maintains its value, independent of market sentiment.