How SempreID is pioneering a new approach to online identity…
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Verify on Blockchain
Nine years ago, in a meeting room at Volvo Cars, Guy Fletcher, OBE (Chairman PRS for Music at the time), and Thor Pettersen argued what seemed unrealistic. They insisted that data was becoming the new oil and that collecting data from the dashboard would be a goldmine. I wish they had been wrong...
While you're unwrapping presents, we're wrapping music copyrights in Wyoming Series LLCs. Think of it as the blockchain equivalent of a cozy sweater for your copyrights, legally compliant, surprisingly warm, and it actually fits.
On December 21st 2025, the leak of 300 terabytes of Spotify audio and 256 million rows of metadata exposed the fragility of today’s streaming infrastructure. It will force the music industry to confront the need for accurate, transparent, technically robust royalties distribution.
As 2025 draws to a close, the infrastructure is built, the production is live in closed beta groups (regulatory acceptance pending), and the path forward is clear...